![]() ![]() Miller is definitely Pepsi, a bit sweeter giving them a huge market share advantage. Just a few hours from us in Cleveland, Ohio Lincoln Electric has their US Headquarters. They call themselves the welding experts and they invest a ton of funds into research and development, most likely the highest in the industry to maintain the image of being the welding "experts". We recognize them as one of America’s more successful mid-sized manufacturing companies. Today, Lincoln manufactures not only a multitude of welding machines, but also hundreds of welding related products and accessories. GAS POWERED MARGARITA MACHINE PORTABLEBut, if we’re sticking with the marketing scenario posed in the introduction, Lincoln would be the Coke or Budweiser of welding equipment.įounded in 1895 by John Lincoln (joined five years later by his younger brother James Lincoln), Lincoln initially began manufacturing electric motors, but in 1911 produced the first ever variable voltage, single operator, portable welding machine. This is because so many welders express such passion for the brand. Recently, a 16 year veteran of the welding trade, described Lincoln as the Harley Davidson of welding. But can it really be that simple? Can we boil down all the dramatic pledges of allegiance to one manufacturer or the other to whatever works, works? It’s certainly worth a closer look, so join me for a quick investigation into these two titans of the welding equipment trade. One of the more common threads, however, and perhaps a telling sentiment in this long running debate can be summed up as: it’s a welder, as long as it works, it’s good enough for me. They cite everything from the highly technical specifics of how one manufacturer’s particular machine out-performs the others for certain applications, to extremely subjective reasoning along the lines of: “I just like color of the machine, and the way the logo looks…” Read the forums to see what people are saying and you’ll find passionate support for both sides. Just as with those “classic marketing battles,” everyone has an opinion on who’s the best, and why. It’s like the Coke versus Pepsi or Miller (no relation) versus Budweiser of the welding equipment world. “No way, Miller makes the best quality welders, with the best prices, I never use anything else.” “I love Lincoln, they make the best welding machines I ever used!” And so the age old debate over who in fact makes the best welding machines rages on in perpetuity. ![]()
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